The dynamic world of the cosmetics industry is a fascinating playing field where culture, personal expression and technological advancement lead to an ever-evolving array of trends. Barbiecore, gender fluidity, K-pop, K-drama and hybrid cosmetics are clearly more than just short-lived phenomena. They symbolize a decisive change in the way we perceive and express ourselves. This change goes far beyond the purely aesthetic and affects us on a deep, personal level.

The trend toward DIY cosmetics is growing steadily, as more and more consumers want to know exactly what's in their skin care products. The ability to create homemade creams and lotions, however, has a long learning curve. It takes a lot of trial and error before the result meets one's expectations. That was until now! As we proudly present our product innovation SOFTISAN® MagicPOWDER S, with which soft creams and lotions can be created simply by adding water.

The jar is open, the cream shines and exudes a pleasant scent. Now comes the moment of truth which decides whether you like it or not, whether it's a one-off purchase or a new favourite product. How does the cream feel? Is it light, greasy, rich, waxy or rather powdery? In this article you will learn how to create your "Signature Touch" in three steps.

Do you remember the "10 Step Korean Skin Care Routine"? The ten steps promise great results, but above all they cost a lot of time in the morning and evening. For this reason, we have developed our "Simply Sticks Kit" and ensure efficient skin care with multifunctional formulations.

"The richer, the more nourishing" − This is a misconception that persists. The right choice of emollients and oils is crucial for the care properties of formulations. MIGLYOL® Coco 810 creates the perfect balance − a light feeling on the skin with noticeable caring properties at the same time. Current studies carried out by an external laboratory show that our ingredient keeps what it promises.

“To understand our customers, we need to think like consumers”. With this idea in mind, our desire for a state-of-the-art application laboratory and showroom in the heart of Hamburg grew four years ago. And it became reality! Since 2018, the team from the Personal Care Business Unit has been working enthusiastically on new formulations, providing customer support and contributing to the development of new raw materials. The lab workshops, to which we invite our partners and customers, are a special highlight for us.

Why only wish your partner and colleagues “good morning”? – wish yourself one too! With a refreshing and motivating routine right after getting up. Freshly squeezed orange juice or rather a strong coffee ...? And the right body and face care is an absolute must. This should be fun but not too time consuming either − after all, who has time in the morning? This is exactly why we have developed four revitalizing formulations, two of which we would like to present in this article. In addition to our versatile evergreens, our Day Dreaming Kit also includes all the ingredients needed to create and experience these formulations. Start your day right, of course, with IOI.